Moratiwa is an independent consulting practice providing bespoke advice and services to businesses in the tourism, hospitality and retail sectors.

With over 30 years combined experience spanning three continents, we have a solid track record of delivering professional consultancy services to a variety of international clients, ranging from small, independent businesses to global corporates.

Based between Southern Africa and Europe, we have the expertise and local market knowledge to service clients in these markets and further afield.

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Sofia Keladitis

Founder of Moratiwa, Sofia has spent the past 15+ years developing online sales, marketing and e-commerce solutions for tourism and retail businesses across Europe and Southern Africa.

Key achievements to date include:
– Development of an international hotel membership programme and hotel booking website for a globally renowned travel marketing brand.
– Development of a bespoke tourism e-commerce platform and tourism product offering for a luxury European retail operator, generating multi million Euro year on year sales growth.
– Definition and implementation of sales and marketing strategies for a boutique lodge in Botswana, including website development, product development, pricing strategies and implementation of global sales channels, achieving 380% sales growth in the first year.
– Development of an e-commerce website for a UK-based high-end furniture retailer, delivering in excess of £200,000 in sales within the first 6 months.